NONnormalEditorial

An independent creative direction studio working across fashion, beauty and culture. We shape brands, products and collections through branding, creative direction, image-making and design, creating coherent worlds that extend from concept to experience.

A-chromiqCreative direction for gender-neutral fragrance


Editorial
Contemporary fashion art direction



OHMMECreative direction for activewear



Film





Understated EraCreative direction for contemporary luxury menswear



fi’zi:k Creative direction for Italian cycling and performance footwear

BARE is a quarterly fashion edition bringing together original fashion stories, image-making, design and moving image from a changing creative landscape. Independent in direction, it exists as a space for ideas developed beyond the limits of a commercial brief.  
Coming Soon    
About

NONnormal is an independent studio led by creative director Simon Crofts. Working directly with brands, founders and creative teams across fashion, beauty and culture, the studio brings together over two decades of experience with specialist collaborators selected for each project.
We help define products, shape identities and build visual worlds that connect every expression of a brand.



New Businessprojects@nonnormal.studio
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